British Polling Council approved pollsters

The data used to make the Britain Elects polling averages and the survey numbers that feature in our articles and online feeds come from a wide variety of pollsters, but it is our policy to make use of data only from British Polling Council (BPC) approved pollsters.

The BPC describes itself on its website as ‘an association of polling organisations that publish polls’:

The objectives of the Council are to ensure standards of disclosure that provide consumers of survey results that enter the public domain with an adequate basis for judging the reliability and validity of the results.

The pollsters